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NBA and Toyota Announce 2006 Finals Trophy Tour to U.S. Military Bases


April 2006
 Filed under: TOYOTA CORPORATE Car News | TOYOTA CORPORATE Headlines

- Tour to Bring NBA Legends, Interactive NBA Experience, Larry O'Brien Trophy, and Toyota Tundra 'Trophy Mobile' to Five U.S. Military Bases in Conjunction With the USO -

NEW YORK, April 18 /PRNewswire/ -- The NBA and Toyota today announced the launch of a 2006 Finals Trophy Tour to five military bases in the heartland of the U.S. The 2006 Finals Trophy Tour was developed by Toyota and the NBA, in conjunction with the USO, to thank the U.S. Armed Forces for their dedication and service.
The NBA and Toyota created a customized tour that will provide an exciting Finals-themed experience to military personnel and their families. During each stop of the 2006 Trophy Tour, the NBA and Toyota will bring a fleet of Finals-themed vehicles including the specially designed Toyota Tundra "Trophy Mobile," the Larry O'Brien Trophy, an interactive NBA-themed activity center, and NBA players or legends.

"The NBA is proud to partner with Toyota and the USO on executing the 2006 Finals Trophy Tour as a way to thank and honor our military personnel and their families for the service they provide to our country," said Heidi Ueberroth, Executive Vice President Global Media Properties and Marketing Partnerships for the NBA. "Toyota and the NBA focus on creating memorable experiences for NBA fans through unique vehicles and basketball interaction, so we are pleased to deliver the NBA experience and the Larry O'Brien Trophy to five military bases."

"Our military men and women face some of life's most difficult situations in service to our country," said Don Esmond, Toyota's Senior Vice President and also a Marine Corps helicopter pilot in Vietnam, where he earned a Silver Star, Distinguished Flying Cross and Purple Heart. "We appreciate their dedication and commitment, and we're glad we can help bring some fun and excitement to everyone at these five bases through the NBA experience."

"The USO is pleased to support the NBA and Toyota in bringing the 2006 Finals Trophy Tour to military bases in the United States," said John Hanson, USO Senior Vice President for Marketing and Communications. "The NBA has a long history of support for service members, and NBA players and Legends participated on the USO's first tour to Baghdad in 2003. We look forward to a continuing partnership with the NBA."

The 2006 Trophy Tour is among the many ways that Toyota and the NBA have built upon their marketing partnership to find innovative ways to showcase Toyota vehicles and bring the NBA experience to a diverse group of fans and communities. Toyota participates in several marquee NBA events including NBA All-Star, the NBA Playoffs, the NBA Draft, Rhythm 'n Rims, and the acclaimed series "Toyota's Moving Forward Moments" on NBA TV, which has featured NBA stars Amare Stoudemire, Elton Brand, and others.

Military Trophy Tour Dates:
Offutt Air Force Base
Location: Offutt, Nebraska
Date: May 13

Fort Leavenworth
Location: Leavenworth, Kansas (located on KS/MO border)
Date: May 19

Fort Bliss
Location: El Paso, Texas
Date: June 1

Fort Riley
Location: Fort Riley North, Kansas
Date: June 24

Fort Carson
Location: Fort Carson, Colorado
Date: July 3

About Toyota

Toyota established operations in the United States in 1957 and currently operates ten manufacturing plants including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than 2 million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.

About the USO

For more than 65 years, the USO has been providing morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. For more information on the USO, visit www.uso.org.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2005-06 season, the NBA will distribute 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach can also be seen with 82 international players on NBA rosters. Domestically, the NBA will broadcast 142 games on national television this season on ABC, TNT, ESPN and ESPN2, and is on pace to eclipse attendance records for the third consecutive season.

More than 200 licensees manufacture and promote NBA products, which are sold in more than 100,000 retail stores in 100 countries on six continents. Major categories include video games, apparel, sporting goods and trading cards. The NBA also owns and operates the world's only NBA Store in New York City and NBAStore.com. The NBA Store receives over 1,000,000 visitors annually, and features an array of multimedia attractions, including a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com receives over 20,000,000 visitors each year and offers three international stores online in Chinese, Japanese, and Spanish.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.


Source: Toyota

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